Gas Giveaway and Carfie Contest
This campaign was an initiative to encourage Houstonians to get in the car and explore by launching a grand prize giveaway of one free car payment for the best “carfie” (car-selfie) submitted via Facebook or Twitter. Our goal was to increase engagement on both of these platforms and draw some attention to our summer auto loan promotions. People entered by submitting their best carfie under the promotions tab via Facebook or by simply tweeting their carfie using #PrimeWayCarfie. People were able to vote on the best carfie via the PrimeWay Facebook page, and the winner was calculated by the greatest number of votes. The contest was accompanied by a free gas giveaway as well. Impressions exceeded expectations and resulted in coverage online and offline by KPRC-2, ABC 13 and many other media outlets.
Other fun campaigns include Where’s PrimeWay, 5 Days of Christmas and more. Paige also authors blog post, email campaigns, media alerts, releases and radio scripts as well.
More details are available upon request.
Paige G. Harris 