#SparkleAcrossTexas was a summer-long integrated marketing campaign that included Instagram, Facebook, Twitter, Amazing Pet Expos conventions and even a fundraising component. Sparkle Posh Pup, Houston dog blogger, asked Paige to help promote and market her summer tour. The tour kicked off in Houston and ended In Phoenix. See tour
dates below.
HOUSTON PET EXPO– April 9 and 10- Pasadena Convention Center
DALLAS PET EXPO– May 21 and 22- Dallas Market Hall
AUSTIN PET EXPO- July 30 and 31- Palmer Event Center
BLOGPAWS CONFERENCE– June 23- 25
Social Media Campaign
Sparkle was able to interact we fans daily on Instagram, Facebook, and Twitter by live posting throughout the events. There was also a raffle and promotional giveaway to entice fans to sign-up for Sparkle’s monthly newsletter. At each event, Sparkle had a “Red Carpet Insta Shoot” for fans to take pictures with her using her custom Instagram fan; fans were asked to use #SparkleAcrossTexas to share the photos.
Sparkle hosted a meet-up sponsored by Daisy-Care during her Austin Visit. Austin pet blogger and owners were invited to meet at Radio Coffee Shop where they were greeted with giveaways, prizes and the opportunity to discuss dog parenting in the Austin community.
Promotional Merchandise
Sparkle is the go-to pet blogger for dog-friendly events, travel, AND FASHION, so it’s only right that she has her own clothing line. During the tour, her “Dog Mom” t-shirts were launched.
For more details click here.
Paige G. Harris 