Inspiring Purposeful Action with Communications
Paige drafted and edited all promotions, authored company profiles, and entertainer bios and Oversaw the development of program script publicizing annual Equal Opportunity Gala, the Houston Area Urban League’s biggest fundraiser. This event is the organizations biggest fundraiser, which netted over $500,000. These funds will continue to help HAUL provide housing, educational, workforce, and job training programs.
The Houston Fashion Bloggers (HFB), an organization created to support independent Fashion Bloggers in the Houston area via networking and events, called on Paige to help market and promote their 3rd Annual Anniversary and Holiday celebration at Langford Market-West University.
HFB invited Houston’s elite fashion community to join them for cocktail hour, raffle giveaways, an award ceremony, a fashion presentation and a toy drive benefiting West Houston Assistance Ministries, a nonprofit that supports families by providing basic necessities of living and clothing for families. After completing a complete target audience analysis, Paige was able to secure sponsorships that were mutually beneficial to HFB and the sponsors. Paige also helped market and promote the event via digital pitching and media alerts.
Sponsorship opportunities offered exclusive benefits designed to enhance the sponsors’ brand visibility within key Houston target markets. With approximately 75 attendees, 85 percent bloggers of different genres, consisting of a wide variety, including fashion, lifestyle, beauty and even parenting, the HFB Holiday Party was perfect for brands like:
Sparkle Posh Pup, the well-known dog/personality in the Houston pet blogging community, blogs, participates in expos and has had promotional partnerships with various brands such as Purina and Natural Balance Pet Foods. Because Sparkle has become one of the go-to voices for the pet community in Houston, pet owners and pet bloggers asked her to organize a monthly event for Houston dog lovers to meet and discuss new products, new pet fashion and pet-friendly restaurants in Houston. She enlisted Paige to help create, plan, promote and execute the first ever Houston Dog brunch at Canopy On Montrose, 9:30-11:30 a.m. on Sunday, October 4, 2015.
The event, consisting of a full brunch menu for humans, special brunch items for dogs and a brief presentation from some of the sponsors not only generated media coverage online via bloggers and media publications, but also increased Sparkle’s blog impressions by 73 percent (via Facebook,) and created working partnerships with the following sponsors: Brixton Pet Health, I and Love and You, Krisers, Kroger, Urban Tails, and Houston Pet Talk Magazine.
It was free to attend and doggies were able brunch for free. All attendees received a free swag bag filled with samples, products and treats for dogs. There were 25 attendees, 30 percent were bloggers of different genres. These genres consisted of a wide variety including fashion, lifestyle, beauty and pet lifestyle.
“Sparkle Posh Pup” is a lifestyle blog written from the point of view of a pampered, Maltese living in Houston, Texas. The canine spin-off of the lifestyle blog, “Pretty Pink Living,” shares pet friendly events, travel destinations, and restaurants, as well as health and fashion tips.
Paige G. Harris 