PRPaige

PrimeWay Federal Credit Union

Gas Giveaway and Carfie Contest

This campaign was an initiative to encourage Houstonians to get in the car and explore by launching a grand prize giveaway of one free car payment for the best “carfie” (car-selfie) submitted via Facebook or Twitter. Our goal was to increase engagement on both of these platforms and draw some attention to our summer auto loan promotions. People entered by submitting their best carfie under the promotions tab via Facebook or by simply tweeting their carfie using #PrimeWayCarfie. People were able to vote on the best carfie via the PrimeWay Facebook page, and the winner was calculated by the greatest number of votes. The contest was accompanied by a free gas giveaway as well. Impressions exceeded expectations and resulted in coverage online and offline by KPRC-2, ABC 13 and many other media outlets.

Other fun campaigns include Where’s PrimeWay, 5 Days of Christmas and more. Paige also authors blog post, email campaigns, media alerts, releases and radio scripts as well.

More details are available upon request.

Winding Road Racing

Winding Road Racing is a racing lifestyle store offering race gear and race cars on the web and in our stores in Austin, Los Angeles and Bowling Green, KY. Paige was able to help drafted and edit emails and promotions for new marketing campaigns and help build and establish relationships through social media by starting conversations with niche target audiences.

Downtown Austin Alliance

Paige assisted the Downtown Austin Alliance with a range of marketing and communications projects, including communications strategy planning, media relations, social network marketing. She managed social media content for Twitter, Facebook and Instagram account ;tracking and updating monthly media metrics, writing and database building.

Check out an example of a State of Social Media Analysis: Downtown Austin Alliance State of Social Media

Houston Area Urban League Equal Opportunity Gala

Paige drafted and edited all promotions, authored company profiles, and entertainer bios and Oversaw the development of program script publicizing annual Equal Opportunity Gala, the Houston Area Urban League’s biggest fundraiser. This event is the organizations biggest fundraiser, which netted over $500,000. These funds will continue to help HAUL provide housing, educational, workforce, and job training programs.

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Paige and Congressman Al Green

Sparkle Across Texas

#SparkleAcrossTexas was a summer-long integrated marketing campaign that included Instagram, Facebook, Twitter, Amazing Pet Expos conventions and even a fundraising component. Sparkle Posh Pup, Houston dog blogger, asked Paige to help promote and market her summer tour. The tour kicked off in Houston and ended In Phoenix. See tour

dates below.

HOUSTON PET EXPO– April 9 and 10- Pasadena Convention Center

DALLAS PET EXPO– May 21 and 22- Dallas Market Hall

AUSTIN PET EXPO- July 30 and 31- Palmer Event Center

BLOGPAWS CONFERENCE– June 23- 25

Social Media Campaign

Sparkle was able to interact we fans daily on Instagram, Facebook, and Twitter by live posting throughout the events. There was also a raffle and promotional giveaway to entice fans to sign-up for Sparkle’s monthly newsletter. At each event, Sparkle had a “Red Carpet Insta Shoot” for fans to take pictures with her using her custom Instagram fan; fans were asked to use #SparkleAcrossTexas to share the photos.

Sparkle hosted a meet-up sponsored by Daisy-Care during her Austin Visit. Austin pet blogger and owners were invited to meet at Radio Coffee Shop where they were greeted with giveaways, prizes and the opportunity to discuss dog parenting in the Austin community.

Promotional Merchandise

Sparkle is the go-to pet blogger for dog-friendly events, travel, AND FASHION, so it’s only right that she has her own clothing line. During the tour, her “Dog Mom” t-shirts were launched.

For more details click here.

Houston Fashion Bloggers Holiday Party

The Houston Fashion Bloggers (HFB), an organization created to support independent Fashion Bloggers in the Houston area via networking and events, called on Paige to help market and promote their 3rd Annual Anniversary and Holiday celebration at Langford Market-West University.

HFB invited Houston’s elite fashion community to join them for cocktail hour, raffle giveaways, an award ceremony, a fashion presentation and a toy drive benefiting West Houston Assistance Ministries, a nonprofit that supports families by providing basic necessities of living and clothing for families. After completing a complete target audience analysis, Paige was able to secure sponsorships that were mutually beneficial to HFB and the sponsors. Paige also helped market and promote the event via digital pitching and media alerts.

Sponsorship opportunities offered exclusive benefits designed to enhance the sponsors’ brand visibility within key Houston target markets. With approximately 75 attendees, 85 percent bloggers of different genres, consisting of a wide variety, including fashion, lifestyle, beauty and even parenting, the HFB Holiday Party was perfect for brands like:

Langford Market

Hennessy

Nicole Kestenbaum Photography & Dakmpa

Kroger

Cheesecake A La Mode

The Beauty Bar

Runway Seven Uptown Park

Hypoxi

Designs by Lynn

Macy’s

Neiman Marcus Last Call

Haute Dimensions

Volunteer Appreciation Week

The purpose of this campaign was to give thanks and show appreciation to the volunteers that truly help power Komen Austin. Volunteers are integral to the organization’s well being at every level and aspect. Volunteers contribute to the Komen Austin Race for the Cure®, special events, office assistance, fundraising, education, public relations, public policy, community outreach, finance and much more. In order to stress this, Paige executed a fully integrated marketing campaign consisting of an online campaign and traveling tour over the course of a week, April 6-14, 2014.

As a result of the campaign, Komen Austin’s Facebook organic reach increased 8 percent. Also, the original hashtag #PowerthePromise was accepted and used all throughout the entire campaign by other Komen Affiliates, and produced the most popular link in the organization’s history of using Twitter. The original creative content is still in use today.

The online campaign featured a total of seven blog post, three YouTube videos, daily tweets (facts about volunteering, live tweets from traveling tour and tweets with links to the blog) Facebook posts (promoting the week, pictures from the traveling tour, links to the blog) and Linked In updates for corporate sponsors. The tour consisted of seven stops at companies and organizations around Austin;the stops were strategically selected based on the company/organization’s social media use/activity, donation of time to Komen Austin and lack of prior recognition.

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“This tour really puts a face to the organization we are volunteering for. I am so excited to see all of the cool initiatives you all have planned for the revamped volunteer program,” said a volunteer from Intel.

“We’re so happy to be apart of this. It feels great just being recognized,” said more Thermo Fisher staff.

AS SEEN ON FOX 26, Doggies Who Brunch

Sparkle Posh Pup, the well-known dog/personality in the Houston pet blogging community, blogs, participates in expos and has had promotional partnerships with various brands such as Purina and Natural Balance Pet Foods. Because Sparkle has become one of the go-to voices for the pet community in Houston, pet owners and pet bloggers asked her to organize a monthly event for Houston dog lovers to meet and discuss new products, new pet fashion and pet-friendly restaurants in Houston. She enlisted Paige to help create, plan, promote and execute the first ever Houston Dog brunch at Canopy On Montrose, 9:30-11:30 a.m. on Sunday, October 4, 2015.

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The event, consisting of a full brunch menu for humans, special brunch items for dogs and a brief presentation from some of the sponsors not only generated media coverage online via bloggers and media publications, but also increased Sparkle’s blog impressions by 73 percent (via Facebook,) and created working partnerships with the following sponsors: Brixton Pet Health, I and Love and You, Krisers, Kroger, Urban Tails, and Houston Pet Talk Magazine.

It was free to attend and doggies were able brunch for free. All attendees received a free swag bag filled with samples, products and treats for dogs. There were 25 attendees, 30 percent were bloggers of different genres. These genres consisted of a wide variety including fashion, lifestyle, beauty and pet lifestyle.

“Sparkle Posh Pup” is a lifestyle blog written from the point of view of a pampered, Maltese living in Houston, Texas. The canine spin-off of the lifestyle blog, “Pretty Pink Living,” shares pet friendly events, travel destinations, and restaurants, as well as health and fashion tips.